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Our vision, strategy and values

Our strategy - Our journey

Our vision is to be the best service provider in the Nordics

This ambition guides how we work, how we collaborate, and how we create value for customers, partners, and colleagues. Every journey matters—and every interaction, from a first greeting to the efforts happening behind the scenes, shapes the experience we promise.

Customer needs and market conditions are evolving, especially in fast‑growing areas like Lapland. Our strategy ensures we can meet this demand responsibly by strengthening readiness, expanding our service offering, and supporting sustainable growth across Finland.

Our mission is enabling your journey by providing aviation services.

Our values shape the everyday behaviours that define Airpro and help us combine operational excellence with a human approach.

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Continous improvement at the core of our strategy

Our strategy centres on continuous improvement: refining how we work, learning from experience, and using data, automation, and AI to make smarter decisions. Small, consistent steps help us deliver safer, more reliable, and more efficient operations.

These statements guide our direction. The Airpro Journey brings them to life in everything we do.

Our goals:

• Build safety with every action
• Achieve results together
• Deliver moments that matter for our customers
• Sharpen our edge through ongoing improvement
• Outperform market growth

Our values

Our values define how we work and what we stand for as a company. Created and defined together with our employees, our values guide decisions and behaviours across all levels of the organisation. They help us balance operational excellence with a human approach, ensuring that progress never comes at the expense of care.


We have updated our values in connection with our updated strategy to guide us in our operations and to act as a foundation for our culture. Our values are at the heart of our strategy:

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We bring positive energy and encouragement into our daily actions.

We celebrate each other's wins and lift one another up during challenges. With a spirit of joy and appreciation, we create a culture of trust where people shine, feel seen and are motivated to do their best.

We are committed to delivering the highest standards in everything we do.

Through dedication, professionalism, and attention to detail, we consistently exceed expectations. Excellence and safety are our way of operating, every day.

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We believe that growth
is a shared journey.

We commit to continuous learning and actively seek new ways to improve our work. We learn from each other, embrace renewal with courage, and support a culture of development where everyone can thrive.

The Airpro Journey is not just a strategy — it is a promise

For our customers, the Airpro Journey means service they can rely on and moments that truly matter.

For our employees, it means clear priorities, opportunities to grow, and safety guiding every action. It reflects a workplace where people are supported, trusted, and encouraged to develop.

For our partners, it means collaboration built on reliability, transparency, and shared success. Together, we create value that strengthens operations across Finland.

The Airpro Journey is our commitment to delivering better experiences, better workdays, and a better tomorrow — created together.

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